Vive-app is a product that allows users to invest their money automatically based on their own risk preferences.
Its goal is to help the users reach their financial goals, by setting targets and risks and adapting during the course of the plan, in order to stay on course.
As UX Lead I was responsible for the overall User Experience.
I worked on creating user research, refined the persona’s, and created a new user and account creation flow that met all the challenging technical and legal requirements of an investment account, while keeping it as simple and enjoyable as possible for people new to (this way of) investing.