Vive-app is a product that allows users to invest their money automatically based on their own risk preferences.
Its goal is to help the users reach their financial goals, by setting targets and risks and adapting during the course of the plan, in order to stay on course.

As UX Lead I was responsible for the overall User Experience.
I worked on creating user research, refined the persona’s, and created a new user and account creation flow that met all the challenging technical and legal requirements of an investment account, while keeping it as simple and enjoyable as possible for people new to (this way of) investing.

• Many rules in fintech are not strict rules but based on best practices; which creates ambiguity.
• There are a lot of legal requirements put in place to prevent things like money laundering, which makes 100% of users go through manyhoops to get signed up in the first place.
• Manual processes; in this day and age of fully digital, there are still certain processes that take days to complete, which creates along onboarding process; having to re-activate the user at each step to keepthe ball moving
• Working fully remote with people you've never met in person requires extra effort to build trust and understanding.